Wednesday, December 10, 2025

Choosing which void to shout into

Fascinating that this blog, untouched for years, can on its return to active posting still somehow find its way into 35 sets of eyeballs (theoretically*).

When I started this blog in 2009, I didn’t have any such analytics tools at my disposal to manage its performance. I can’t say for sure whether that might have impacted my approach. I have been thinking about that a whole lot lately.

Hasn't blogging changed in that time?

Humour my lament a moment; I miss the days where all my friends had their own blog, where I could go and I was completely in their space. The whole look curated to their tastes, every word exactly where they put it. Maybe an ad here or there if they were lucky enough to monetise, but it was like visiting them in their house. As has been widely documented, the advent of Social Media brought an end to that, and now we can't visit our friends at their own places anymore; we only see each other in online spaces that have been HIGHLY curated for us. Like only being allowed to see your friend at a café, and all the cafés look exactly the same. Also now every time you visit the café the menu has been ever-so-slightly adjusted, or put in a new place, or has disappeared altogether, and the little number placards on the table have become covered in so many ads they're spilling out onto the table top, and randoms from other tables keep coming over to join in your conversation, to the point where the table keeps getting bigger to allow more people to sit down, until the table is SO big you look around and realise you can't see your friends anymore. Even if you post, there's no guarantee that they'll see it, and vice versa. 

So here I am, back on my blogspot bullshit. It's nice and quiet here. Come in, have a cuppa.

*theoretically because there's no way to know if those 'eyeballs' were just scrapers or bots. Honestly, how can we even know?

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